Saab is supporting the launch of its new, high-tech 9-5 Sedan with a free download app for iPhone, iPad and iPod Touch users.
Available at the iTunes apps store, the program includes a video guide to the car's main technical features, as well as an opportunity to paint it, equip it with a choice of wheels and view the results through a 360º rotation.
"Saab customers and fans throughout the world are avid users of digital communication for instant access and this app is an important element of our innovative launch campaign for the new 9-5 model," said Johan Grundin, Saab's Interactive Marketing Manager. "It is designed to give an experience that is second only to actually driving the car."
The Saab 9-5 app for iPhone and iPad can be downloaded free of charge from the iTunes Apps Store.